Why this stack?
Short answer: speed, consistency, and scale. Tools like Canva and CapCut allow rapid creative production. Scheduling platforms ensure consistent publishing. Paid media platforms provide precision targeting. Analytics platforms turn activity into decisions, not guesses.
Creative & Design
Tools: Canva, Adobe Photoshop, Adobe Illustrator
Canva is used for rapid social graphics, templates, and collaborative client feedback. Photoshop and Illustrator handle pixel-perfect ads, branding assets, and complex visual work. A shared brand kit ensures consistency across every channel.
Video (Short-form & Ads)
Tools: CapCut, Premiere / DaVinci Resolve
Short-form video is the primary engagement driver. We produce vertical, captioned, platform-native edits for Reels, TikTok, Shorts, and paid ads—refreshing creatives frequently to avoid fatigue.
Social Media Management & Scheduling
Tools: Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social, Zoho Social
We centralize scheduling, inbox management, and approvals. Tool choice depends on platform needs: Later for visual planning, Sprout for customer care, and Hootsuite for multi-account scheduling.
Paid Advertising
Tools: Meta Ads Manager, Google Ads, TikTok Ads Manager
Campaigns are built as multi-stage funnels: awareness, retargeting, and conversion. Creative variants are tested continuously, and budgets are optimized based on CPA, CTR, and frequency.
Planning & Project Management
Tools: Notion, Trello, ClickUp, Google Sheets & Docs
Strategy documents and SOPs live in Notion. Execution is managed in Trello or ClickUp, while shared calendars, copy matrices, and briefs live in Google Docs and Sheets.
Analytics & Reporting
Tools: Meta Insights, Google Analytics (GA4), Sprout Analytics, Looker Studio
We combine traffic, ad spend, conversions, and lifetime value into Looker Studio dashboards so clients see ROI clearly—without drowning in vanity metrics.
Our Standard Campaign Workflow
- Discovery & KPIs: Define goals and success metrics.
- Creative & Planning: Briefs, concepts, and content calendars.
- Ad Setup: Tracking, campaigns, and A/B tests.
- Optimization: Weekly creative refreshes and budget shifts.
- Reporting: Performance insights and next-month roadmap.
Why clients prefer this system
- Faster speed to market
- Consistent cross-platform branding
- Data-driven decisions
- Lower wasted ad spend
- Scalable execution without quality loss
Want these systems running for your brand?
We audit your current setup and deliver a 30-day action plan covering tracking, creative priorities, and budget allocation.
Request a 30-Day Growth Plan